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Café de Coral (the largest Chinese fast food restaurant group in the world) needed to increase enrolment to its loyalty club. The iKyp mini was chosen as it had the extra benefit of acting as a carrier for an Octopus card - the payment card used by commuters who were a key target for the loyalty scheme.

The iKyp mini was distributed at metro stations around Hong Kong. The client anticipated a redemption rate of 4-6%. However, the iKyp mini generated an impressive 11% redemption rate within a period of 17 days which greatly exceeded the client's expectations.

"With the Café de Coral iKyp mini, Kyp Systems have created a communication device that the recipient will want to hold onto as a place to keep their Octopus Card, reminding them of the Café de Coral brand every time they board a train or use their card to make a transaction."

Associate Account Director
Café de Coral's agency 141 Worldwide