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Dogs Trust is the largest dog welfare charity in the UK. It provides homes for thousands of stray and abandoned dogs each year and protection against maltreatment, cruelty and suffering.

The iKyp was created to help raise the profile of the charity and promote responsible dog ownership and dog safety to a young audience.

Dogs Trust Education Officers used the iKyp as a leave behind for 7-11 year olds at interactive workshops at schools across the country. It was also distributed at events such as Crufts and sent out to children who wrote to the Dogs Trust for information.

"The aim was to encourage children to learn about responsible dog ownership in a way that was fun, entertaining and informative. The iKyp not only contains a great deal of information about the campaign but also really encourages children to get involved by exploring the interactive wheels and pull-out leaflets. We were so pleased with the finished product that we re-ordered a quantity for our team in Ireland"

Youth Education Manager
Dogs Trust