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This annual film festival in California aims to bring greater exposure to and appreciation of independent films through creating partnerships with local filmmakers, businesses and educational institutions.

As Heineken was one of the official sponsors in 2007, it was the perfect opportunity to debut the iKyp bottle opener. Attendees picked up their iKyps at the official SDFF distribution outlets, at all partnering hotels, bars and restaurants and the commemorative iKyps were also handed out by volunteers and street teams, and included in celebrity gift bags.

The iKyp was used to educate festival attendees on what was going on and acted as a take home souvenir. The iKyp also contained an exclusive sweepstakes sponsored by the W Hotel. An online survey held in conjunction with the sweepstakes revealed that 100% of the entrants were planning on keeping the iKyp after the event and thought it was a useful communications tool.

"The iKyps were the hit of the festival. Fun and easy to use, they were the one promotional item our guests held on to! We were thrilled with the results."

Co-Founder/Executive Director
San Diego Film Festival