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Pfizer needed a POS promotion to raise awareness and clearly communicate the benefits of ActiveStop-an innovative web based support programme designed to be used alongside Nicorette products.

The iKyp mini's ability to communicate complex and voluminous information in a user friendly, eye-catching format made it the ideal medium for the challenge. A compact guide to the programme was created, which was merchandised alongside Nicorette products in major retail outlets across the country including Tesco, ASDA and Superdrug.

"We wanted to include an iKyp as it is compact, but able to hold an enormous amount of information which suited our needs perfectly. It contains all consumers need to know about the ActiveStop programme in a handy take-home pack they can pick up in store."

Display and Promotional Support Manager
Pfizer