Shell
Shell Downstream is a division of Royal Dutch Shell plc, which operates
the Group's manufacturing, distribution and marketing activities for oil
products and chemicals. Following an international 'Safety Week', they
needed a communications solution which would reinforce the important
lessons that had been learnt and encourage their adoption in the
workplace.
The 'Shell Safety Week 2006 Follow-up' iKyp met the challenge. It provided a digestible summary of the key elements in Shell's Health and Safety culture programme which was presented in an interactive format, ensuring recipients engaged with the serious safety messages it contained.
The iKyps were cascaded to Shell Downstream employees across more than 100 different countries and in ten different languages a couple of months after the completion of Safety Week.

















