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American Automobile Association (AAA) is the leading emergency road and travel service company in the US with 24 million members. It has broadened the scope of its offering to provide a range of value added services to its customers which includes travel money exchange through partner Travelex. AAA chose to use the iKyp to increase awareness of the Visa TravelMoney card in particular.

The iKyp was promoted in Horizons, the AAA Southern New England member magazine which goes out to 1.2 million households. To support the initiative even further, AAA produced inserts in their renewal mailings to encourage members to call or visit the branches to pick up their iKyp.

"We are delighted to provide such a useful travel tool to our members. The iKyp is cleverly designed to fit into a pocket or handbag; yet despite its small size, it's packed with an amazing amount of information helpful to AAA members travelling out of the U.S. Reaction from members to the new guide has been overwhelmingly positive since its introduction."

Vice President Branch Operations
AAA