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ZSL London Zoo's Gorilla Kingdom is a multi-million pound exhibit which allows visitors to experience the amazing world of the gorillas in a natural setting with no bars. Following the popularity of an earlier iKyp campaign at London Zoo, Kyp Systems were invited to create a unique guide to enhance visitors' experience of this revolutionary exhibit.

The iKyp mini was distributed at the zoo over the launch weekend. It kept the waiting crowds occupied while cross selling other ZSL attractions such as ZSL Whipsnade Zoo and Clore Rainforest Lookout.

"Gorilla Kingdom has been ZSL London Zoo's most ambitious project for over 40 years. As part of our communications campaign we commissioned 'Gorilla Kingdom iKyps' which went down extremely well with our visitors and were snapped up like hot cakes. The iKyp was of great benefit to both the Gorilla Kingdom and ZSL London Zoo brand."

Marketing Manager
ZSL London Zoo