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Kyp Systems, creators of the iKyp, is exhibiting a new digital offering, the iKyp webkey, at this year’s Promotional Marketing Exhibition. The iKyp webkey is set to bridge the gap between physical media and the digital world, providing a solution for marketers who wish to increase web traffic and achieve their online marketing objectives. 

Using patented auto-launch technology, the iKyp webkey takes recipients directly to any destination webpage. They simply plug it into their USB port and the page launches within seconds. That’s it!

 The iKyp webkey also boasts a unique user ID feature, which allows the destination website to identify each iKyp webkey individually. This means individual user behaviour can be tracked, providing insightful market data. Alongside this, the unique user ID feature enables website content to be personalised. Visitors to stand 309 will be able to experience the iKyp webkey for themselves and have the chance to enter a prize draw to win a luxury weekend break to New York.
 
Having exhibited at the Promotional Marketing Exhibition every year since its conception, Kyp Systems is once again set to impress. Alongside exhibiting their new product offering, Chief Marketing Officer, Kevan Lawton will be taking part in the Industry Forum Programme and will form part of the panel for ‘The Power of Promotional Merchandise’. The panel will begin the discussion at 1pm on Tuesday 15th April. Mediated by Gordon Glenister, Director General of the BPMA and accompanied by Phillip Penlinton of Fotorama, Emma Beeson of Tomato Sauce and Jonathan Bailey of the Corporate Merchandise Company, the panel will provide some expert, industry leading, insight into the world of promotional marketing.

This year Kyp Systems have created an iKyp for the launch of the Marketing Association Alliance (MAA) – a new below the line industry body founded by organisations including the BPMA, ISP, DMA, The Va, Popai and IPIA. 

Kevan Lawton commented: “The Promotional Marketing Exhibition is always a worthwhile event. It’s going to be a really busy show for us this year, which emulates the past year we have had at Kyp Systems. Having opened an office in the US, as well as signing exclusive distribution agreements in the Middle East, we’ve been expanding rapidly and subsequently have plenty to talk about at this year’s show! 

“We’re looking forward to receiving industry feedback on the iKyp webkey and we are particularly pleased that the MAA have chosen to use the iKyp as part of their launch campaign, it’s a genuine accolade to the iKyp.”

Find out more and register free at:

www.promotionalmarketingexhibition.co.uk