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Kyp Systems, creators of the iKyp, has won the contract for a major communication campaign for Abbey’s new Zero credit card. 

The bank, which has 18 million customers and 705 branches across the UK, is the latest in a rapidly growing list of major businesses to use the company’s services and patented paper based communications tool in their campaigns. 

The Abbey iKyp is designed to encourage people to activate their Zero cards and begin reaping the benefits of using them. 

The ‘Zero Welcome Pack’ highlights the benefits of using the card, which is the only credit card to offer zero fees on balance transfers, foreign exchange and cash advances. It includes useful reference content to give cardholders plenty of reason to keep hold of it. 

The Zero theme is incorporated into the design using a moving 3D image – or lenticular – which animates the unique benefits of Abbey’s new credit card.  The Zero Welcome Pack is being distributed to customers in branch and via direct mail activities.  

Roger Lovering, Managing Director of Abbey Credit Cards, said: “We were confident that the iKyp format was the ideal medium for the Zero activation message and worked with Kyp Systems to develop a bespoke version for the campaign. 

“The Zero Welcome Pack contains all the information our cardholders will need, in an interactive and engaging format.” 

The iKyp has already been used in successful campaigns by O2, Shell, Pfizer, Transport for London and Sony PlayStation.  

Nicholas Miller, CEO at Kyp Systems, said:  “It is clear that consumers are increasingly indifferent to many of the traditional methods used in financial services marketing.  The iKyp is the ideal solution for businesses like Abbey who are looking for new and dynamic ways to communicate the benefits of their product.”