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The BBC have commissioned Kyp Systems to produce an interactive guide to the world’s greatest classical music festival using their innovative iKyp format.  

BBC Proms iKyps will be handed out at the corporation’s Proms Out+About event, a 17-hour free live music marathon taking place in unexpected locations around London on Thursday, June 26. The BBC Proms run from July 18 until September 13. 

The BBC is the latest major organisation to choose the iKyp for its marketing needs – Abbey, Sony, O2, TfL and the Maritime and Coastguard Agency have all used iKyps for major communications campaigns.   

The BBC Proms iKyp is specifically geared to promoting the Proms to families, and contains information on family-friendly events such as the Doctor Who Prom and the Proms Family Orchestra. Designed to engage with consumers, the Proms iKyp also boasts an events diary and a map, while its unique wheels line up to provide a quick reference guide to what’s on, where, and how much it costs. 

Nicholas Miller, Chief Executive Officer of Kyp Systems, said: “The iKyp is perfect for communicating with children and families due to its fun and interactive design.  We have been delighted to work with the BBC and hope that families from across the UK are able to enjoy the music and events on offer.”