News and media

Brand engagement specialists Kyp Systems are partnering with the Dubai Media City based event and marketing experts Delwood Consultancy Services FZ-LLC to further expand their presence in the Middle East.

The UK based company offer a range of products and services to help brands truly engage with their consumers including the patented iKyp - a unique paper-based marketing tool, developed to engage consumers and proven to deliver higher response and ROI rates.

Kyp Systems has worked with dozens of international brands including BP, McLaren, Vodafone, British Airways and Sony Playstation.

In their first joint project with Delwood, they are to develop promotional guides for a program of eight major exhibitions in Dubai from EPOC Messe Frankfurt GmbH – one of the world’s largest exhibition companies.

The guides will be created using the iKyp format and sent out to potential exhibitors ahead of events including Automechanika and Beautyworld Middle East. Kyp Systems are also working with Delwood to create an iKyp magazine insert promoting the forthcoming Desert Rhythm Festival.

Nicholas Miller, chief executive officer of Kyp Systems, said: “Dubai is a major pioneer of new and exciting solutions and we are delighted to offer our innovative products and services to this market through our partnership with Delwood. We hope that the relationship will be a long and prosperous one.”