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Leading home services and energy provider British Gas has appointed Kyp Systems to design and develop an iKyp – information to Keep in your pocket – to accompany their welcome communications to new British Gas home services customers who sign up to a HomeCare Agreement. The British Gas services iKyp, entitled ‘Engineers’ Tips’, contains basic practical information, useful tips and advice on central heating as well as information about the Safety and Maintenance Inspection offered as part of the agreement . In addition, the iKyp contains a built-in magnet, allowing the iKyp to be stuck on a fridge or  on a boiler, ensuring the information will be on hand at all times. 

After customers have signed up for the HomeCare agreement they will receive a Safety and Maintenance Inspection from a British Gas Service engineer within 28 days of the agreed start-date. Once the inspection has been completed the engineer will give the customer their free iKyp magnet to be retained as a useful reminder of the important issues covered during the inspection.

Remi Erogbogbo, Assistant Marketing Manager at British Gas Services commented: “A major goal of our customer communications is to ensure that British Gas remains the UK’s number one brand of choice. We are building our customer communications around key moments during the customer journey to enhance their experience with us.  We realise that one of the key moments in ensuring that we deliver our brand promise is during the welcome stage of our customers’ journey.

The Safety and Maintenance Inspections, together with the supplementary iKyps, work towards this objective by providing expert help and advice that will leave customers filled with confidence and reassurance in the quality of service they receive. It is very important that we provide our customers with a unique service.  When we looked at ways of imparting this information to our customers we felt that the iKyp would have higher impact than a traditional leaflet, which can be easily misplaced or stuffed in the bottom of a draw and forgotten about.”
Nicholas Miller, CEO at Kyp Systems said: “The iKyp will play an important role in the development of a positive relationship between British Gas and its customers as the iKyps can be retained and referred to again and again. This is a great example of how promotional literature can accompany customer service initiatives in a way that will be of genuine use and interest to the customer.”