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Dogs Trust, the largest dog welfare charity in the UK, has commissioned Kyp Systems to create a new iKyp that will help raise the profile of the charity and promote responsible dog ownership and dog safety to a young audience.
Dogs Trust provides homes for thousands of stray and abandoned dogs each year and protection against maltreatment, cruelty and suffering. The iKyp entitled “Learn With Dogs/ It’s A Dog’s Life” will be incorporated into special talks held by Dogs Trust education officers for audiences of 7-11 year old children. The iKyp will be fully branded and aims to communicate the serious issues behind dog ownership through the ‘Canine Gang’ - Dogs Trust’s cartoon mascots.

 “The aim was to find a way of encouraging children to learn about responsible dog ownership in a way that was fun, entertaining and informative” says Hollie Sevenoaks, Youth Education Manager at Dogs Trust. “The iKyp not only contains a great deal of information about the campaign but will also really encourage children to get involved by exploring the interactive wheels and pull-out leaflets. We were so pleased with the finished product that we re-ordered a quantity for Dogs Trust Ireland.”
Nicholas Miller, CEO of Kyp Systems commented: “The iKyp provides the perfect communication tool for campaigns of this nature. It invites young people to engage with tactile features such as pullouts and decision wheels and acts as a take home piece to be referred to again and again.”