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British marketing company opens first US office and launches with exclusive MTA product license

Kyp Systems, creators of the iKyp (an interactive paper-based marketing tool) has expanded its operations to North America by opening its first office in Philadelphia. 

The US development of the iKyp follows its UK success - since launching last year it has been used by brands such as Sony, BP and Pfizer to increase customer retention and response by engaging consumers in a fun and creative way.

Growth into the US market is a natural progression following the popularity of the iKyps produced for American clients such as, ING (New York Marathon), the world-famous Tribeca Film Festival, Travelex, AAA, and Suzuki.

The US division has already struck up a partnership with the Metropolitan Transportation Authority (MTA) – New York’s underground train system. The MTA iKyp acts as a travel card holder, whilst also containing information on New York including subway maps and a city guide.

PUMA North America has also employed the services of Kyp Systems in the US. The iKyp mini will be distributed to more than 17,000 soccer players at the Schwan's USA CUP presented by PUMA. The iKyp will act as a "passport" that will direct players around the National Sports Centre campus to different points of interest including store locations, activity centres and PUMA branded areas during the span of the tournament.  

Nicholas Miller, CEO at Kyp Systems commented: “The opening of our US office is a significant step in the expansion of Kyp Systems, and will allow us to further capitalise on this significant market. It’s an exciting time for the company as we are growing at an incredible pace, facilitated by the global relevance the iKyp has.

“The iKyp has been proven to increase marketing return on investment substantially; tests have shown a five times higher response, translating to over a three times higher ROI when compared to traditional marketing leaflets. The US market has been very quick to seize on the possibilities our products offer.”