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Winners of the BPMA’s ‘Best Newcomer’ award, Kyp Systems Plc, will be adding more innovative patented products to their iKyp (information to Keep in your pocket) range. These new products will be making their debut at the Promotional Marketing Exhibition 2007, taking place at London’s Olympia.

The iKyp duo and iKyp trio were developed in response to the need of clients who have more to say or show and require a larger surface area to get their message across. The iKyp trio and iKyp trio mini have the extra advantage of a secure closure – adding to their perceived value.

The iKyp mailer is an all-in-one mailing solution for capturing audience response – recipients simply fill out the fold out insert, pop it in the in-built envelope which is then torn off, sealed and ready to go.

In addition, visitors will be able to test out the latest range of electronic iKyps – the iKyp mini calculator and the iKyp mini timer. For the second year in a row, Kyp Systems have been selected to provide the official show planner. This year the guide takes the form of an iKyp mini, containing the Promotional Marketing Exhibition Clubcard, which was sent out to all pre-registered visitors to the show.

Launched in September 2005, the iKyp has already proven highly popular with major global brands as diverse as Shell, Pfizer, British Gas, Sony Computer Entertainment and ZSL London Zoo.