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CAF Bank, owned by a registered charity and the first bank to provide banking and investment services exclusively to charity and not-for-profit organisations, has appointed Kyp Systems to create an impactful direct marketing piece for its latest campaign using the popular iKyp (information to Keep in your pocket) format.

Part of the Charities Aid Foundation, CAF Bank’s mission is to provide charities with a high-quality banking service which combines low charges with competitive interest rates. They wanted to increase awareness of these benefits to encourage non-profit organisations to sign up and take advantage of them.

Entitled ‘CAF Bank – Showing You More Interest!’ the iKyp will play a pivotal role in a direct marketing campaign targeting charities which can benefit from the market leading rates offered by the bank’s range of accounts. The eye-catching format is guaranteed to grab recipients’ attention and invite them to find out more by exploring its interactive wheels and pull out leaflets. It also features a tear off panel which can be mailed back to CAF Bank to request further information.

Mark Morford, Head of Sales and Marketing at CAF explained: "We are always looking at innovative, cost-effective ways of getting our message across. We have a good story to tell about the benefits CAF Bank offers and the iKyp can help us do that."

Nicholas Miller CEO at Kyp Systems commented: "The iKyp is the perfect cost-effective campaign solution for charities, allowing them to benefit from a low unit cost while eliciting a much higher response rate than that generated by traditional marketing formats. This translates into fantastic return on investment for cost-conscious organisations."