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Kyp Systems, creators of the iKyp, has launched a new digital offering in the form of the iKyp webkey. The iKyp webkey is set to bridge the gap between physical media and the digital world, providing a solution for marketers who wish to drive traffic to a specific webpage - assisting in achieving online marketing objectives.

Using patented auto-launch technology, the iKyp webkey takes recipients directly to any destination webpage. They simply plug it into their USB port and the page launches within seconds. That’s it!

The iKyp webkey also boasts a unique user ID feature, which allows the destination website to identify each iKyp webkey individually. This means individual user behaviour can be tracked, providing insightful market data. Alongside this, the unique user ID feature enables website content to be personalised.

Nicholas Miller, CEO at Kyp Systems, commented: “Finally we have a tangible solution for driving offline traffic online in an extremely targeted way. The iKyp webkey puts the control back in the hands of the consumer, encouraging them to access marketing information that interests them at a time that suits them.

“The basis of the success of our existing product line is that recipients are encouraged to interact with marketing material and subsequently the associated brand. The iKyp webkey takes this mantra forward into the digital age.

“We have had an astonishing response from our existing client base so far with several iKyp webkey projects already in production.”

To find out more about the iKyp webkey, please download the PDF below.